Wednesday, January 27, 2010

The promise of 3D




THREE-dimensional (3D) products and content are expected to hit the consumer market in a very big manner starting this year.
Although none of the products are visible yet in local stores, vendors like Sony, Samsung, Panasonic, Toshiba, Philips and many more have generally "agree" that 3D will be the technology moving forward, after plasma, LCD and LED.

The recent Consumer Electronics Show (CES) 2010 in Las Vegas witnessed some of the 3D products that will hit the market starting summer this year.
Among them include 3D TVs and glasses, 3D Blu-ray players, and 3D content effort.
For those who still wonder what 3D TVs are, they are a new breed of TVs that allow you to view content in 3D. Meaning by wearing the 3D glasses, you see the content moving towards you or at least not in the limited retangular borders of the TV.

The whole industry is really up to this technology that the whole floor dedicated to home entertainment products was dominated by 3D TVs by all the major players like Sony, Samsung, Panasonic, Toshiba, Sharp, LG. Even Chinese manufacturer TCL came out with an impressive set of 3D TV technologies.
The companies' approaches to this new technologies may be slightly from one another, but their aims are similar, that 3D TVs and accessories related to it are set the change the TV and home entertainment industry for good.

Sony, for instance, made its entry into this market with the Bravia series, the XBR-LX900 series. The TV is not just able to play 3D content, but with added connectivity features like Internet video capability with integrated 802.11n WiFi connectivity. This means users can not just view content from a local source like a Blu-ray player or satellite, but stream them from the Web.
Samsung, meanwhile, showcased the company's might in the TV display arena and signaling its readiness to take on other players anytime.

It's range of 3D TVs product lineups include ED-backlit LCD and PDP TVs of the 7000 series and above, as well as the 750 series LCD TVs.
Samsung shows that it's moving a step ahead in the all-new 3D TV arena. Its 3D TVs can be viewed without having to put on special 3D eyewear, meaning that consumers still can view the content in 3D using their naked eyes. China brand TCL also came out with the same concept with eyewear-free 3D TVs.

Sony, Panasonic, Samsung, LG and Toshiba all announced that their some models 3D TVs will be available on the market 2010 this year, but certain model will come either later in the year or in 2011.
None of these companies unveiled the prices for their new 3D TVs, but consumers can expect to burn their pocket with this new line of home entertainment panels.
Following the announcements of the 3D TVs, these players also came out with products that will play the content. This include 3d Blu-ray players, 3D eyewear, 3D cameras and camcorders, and plans for more 3D content.

The 3D content may be at the moment, but be prepared to see floods of it coming later this year. The Blu-ray disc association has agreed upon a 3D standard, which allows 3D movies and games to be released on Blu-ray disc players and Sony's PS3 video game consoles which will soon hit the market by mid this year.
ESPN will start broadcasting in 3D this summer with a World Cup football match. Also Discovery Communications, Sony and Imax announced plans for a joint venture that will roll out the first 24/7 dedicated 3D television network in the US next year.


So, you may be wondering when will the first 3D TVs an its related products will be available in Malaysian shores.
According to Sony officials I talked to at CES, Sony will stat displaying its 3D products in its stores worldwide starting February, but products will only be sold in Summer, that means around second or third quarter of this year.
So it's not a long time to go.
Price-wise, none of the companies at CES unveiled their prices for the 3D TVs, but based on the current LED LCD TVs, I guess the 3D TVs would be around at least RM10,000 for start, I could be wrong. Mmmmm

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