THREE-dimensional TVs, Blu-ray, Internet and network-enabled tech will be among the hot consumer product trends from Sony Electronics for 2010 as the company steps up efforts to offer users new enhancements in the consumer electronics market.
Its president and chief operating officer Stan Glasgow said under the three umbrellas of the consumer tech above, Sony is rolling out new products and technologies that will change consumers' perception and experience.
"The new products will see Sony uniting its strength in the electronics, movies, music and games arena, he said at the new products showcase at the Consumer Electronics Show (CES) 2010 in Las Vegas, US.
"We’re serious about delivering entertainment experiences that inspire, excite, and engage consumers. At the same time, we’re committed to providing them with the content they want everywhere and anywhere,” he said of Sony's direction in the consumer electronics market.
This year will see Sony making big moves in the 3D TV and related 3D tech areas. The new products from Sony will change how people view TVs, acquire high definition and 3D content, and use social networking sites.
Its new 3D capable Bravia NX800 LCD televisions for 2010 will include its first full HD 3D integrated TV, bundled with two pair of active shutter glasses as well as a built-in transmitter. The Edge LED Backlit LCD series will feature screen sizes from 22 to 60 inches to suit the broadest range of consumers.
The 3D TV is said to feature Monolithic design that allows it to be displayed at a six-degree upward slant, for natural viewing experience.
Complementing these sets are two other series of 3D-capable models that will have many of the same features, with the active shutter glasses and 3D Sync Transmitter which come separately.
Besides that, Sony’s 3D initiative also extends to several other products, including a soon-to-be announced Blu-ray 3D player and home theater system, in addition to upcoming 3D announcements for Vaio PCs and digital still cameras.
"To ensure there is "live link" in the 3D space, we (Sony) does not only coming up with the products, but also working on content creation, acquisition, production to distribution and presentation in theaters and the home," said Glasgow.
In an agreement announced at CES, Sony has signed on to be an official sponsor of ESPN’s new 3D network. Under the agreement, ESPN will utilise Sony professional HD cameras for its productions.
"ESPN will showcase a minimum of 85 live sporting events in 3D during its first year beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs Mexico," he said.
Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, NBA basketball, college football and basketball.
On the Blu-ray department, Glasgow said the technology is now an integral part of several Sony products.
The entry-level BD players, PlayStation 3 systems, Vaio PCs with read/write drives, a 400-disc mega-changer that utilises Gracenote Music and Video ID technology to the latest networked player that combines full Blu-ray Disc, DVD, CD, and SA-CD functionality with the ability to instantly stream movies, videos, music and more from Netflix, Amazon video on demand, YouTube, Slacker Internet Radio, Pandora, NPR, Sony Pictures Entertainment, Sony Music Entertainment, and more than 25 content providers through the Sony Bravia Internet video platform.
Another new product by Sony at the CES is the Dash device. "It takes on a new dimension on how people access and customise content," said Glasgow.
The Dash device, which looks like a digital photo frame, is a personal Internet viewer with a seven-inch colour touch screen to allow users to have quick, customised information and entertainment.
"The Dash device accesses a wireless home network and continuously updates information designated by the user. That information is then delivered by more than 1,000 selectable free apps to give consumers customised Internet content," said Glasgow, adding that being connected these days is critically important, but equally important is the ability to choose and personalise content like Facebook, etc.
On the digital book front, Sony also announced the third addition to its Reader line digital book products, the Reader Daily Edition, joins the Reader Pocket Edition and Reader Touch Edition, and offers wireless access to new releases and The New York Times bestsellers in Sony’s Reader Store (www.readerstore.com).
Continuing its efforst in the digital imaging sector, Sony this year is making new enhancement to its Cyber-shot digital still cameras, digital SLRs and Handycam camcorders.
"The new enhancements will give consumers more flexibility in creating and managing their content," said Glasgow.
He said Sony’s new consumer Handycam camcorders, Cyber-shot digital still cameras, and several other devices are now be capable of using SD and SDHC as well as Memory Stick flash memory cards.
Additionally, Sony will introduce SD and microSD memory cards in sizes ranging from two to 32 Gigabytes. Sony will continue to advance the Memory Stick format and will now add the SD format to its full-line media offerings as well (microSD/microSDHC cards will range from 2 to 8 Gigabytes).
Besides that, Sony is also unveiling 17 new camcorder models, starting with a new prosumer model, HDR-AX2000 that delivers full HD performance with film-like progressive scan.
The social media activities the past years has gotten Sony's attention and the company has come out with a special camera device known as Bloggie to cater to this Web community.
Its new Bloggie camera models MHS-PM5 and MHS-CM5 include some of the same features and shooting options found in more expensive cameras, such as face detection and image stabilisation, along with the ability to easily upload content to popular video sharing Web sites in an ultra-compact body.
Finally, Sony has also introduced a new element of Sony’s digital imaging plans is the TransferJet feature, a wireless high-speed data transfer technology that allows two TransferJet-enabled cameras to communicate and transfer files simply by bringing the TransferJet marks on each product within one inch of each other. The Transfer Jet technology will also find its way into Sony’s VAIO notebook line, starting with the F Series.
To transfer photos, TransferJet-enabled still cameras must each utilise the TransferJet Memory Stick media. The technology will be featured in the Cyber-shot line beginning in February and other Sony products throughout 2010.
The Sony product announcement was highlighted with a special appearance by singer Taylor Swift, who will document her life using Sony products.
Its president and chief operating officer Stan Glasgow said under the three umbrellas of the consumer tech above, Sony is rolling out new products and technologies that will change consumers' perception and experience.
"The new products will see Sony uniting its strength in the electronics, movies, music and games arena, he said at the new products showcase at the Consumer Electronics Show (CES) 2010 in Las Vegas, US.
"We’re serious about delivering entertainment experiences that inspire, excite, and engage consumers. At the same time, we’re committed to providing them with the content they want everywhere and anywhere,” he said of Sony's direction in the consumer electronics market.
This year will see Sony making big moves in the 3D TV and related 3D tech areas. The new products from Sony will change how people view TVs, acquire high definition and 3D content, and use social networking sites.
Its new 3D capable Bravia NX800 LCD televisions for 2010 will include its first full HD 3D integrated TV, bundled with two pair of active shutter glasses as well as a built-in transmitter. The Edge LED Backlit LCD series will feature screen sizes from 22 to 60 inches to suit the broadest range of consumers.
The 3D TV is said to feature Monolithic design that allows it to be displayed at a six-degree upward slant, for natural viewing experience.
Complementing these sets are two other series of 3D-capable models that will have many of the same features, with the active shutter glasses and 3D Sync Transmitter which come separately.
Besides that, Sony’s 3D initiative also extends to several other products, including a soon-to-be announced Blu-ray 3D player and home theater system, in addition to upcoming 3D announcements for Vaio PCs and digital still cameras.
"To ensure there is "live link" in the 3D space, we (Sony) does not only coming up with the products, but also working on content creation, acquisition, production to distribution and presentation in theaters and the home," said Glasgow.
In an agreement announced at CES, Sony has signed on to be an official sponsor of ESPN’s new 3D network. Under the agreement, ESPN will utilise Sony professional HD cameras for its productions.
"ESPN will showcase a minimum of 85 live sporting events in 3D during its first year beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs Mexico," he said.
Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches, Summer X Games, college basketball, NBA basketball, college football and basketball.
On the Blu-ray department, Glasgow said the technology is now an integral part of several Sony products.
The entry-level BD players, PlayStation 3 systems, Vaio PCs with read/write drives, a 400-disc mega-changer that utilises Gracenote Music and Video ID technology to the latest networked player that combines full Blu-ray Disc, DVD, CD, and SA-CD functionality with the ability to instantly stream movies, videos, music and more from Netflix, Amazon video on demand, YouTube, Slacker Internet Radio, Pandora, NPR, Sony Pictures Entertainment, Sony Music Entertainment, and more than 25 content providers through the Sony Bravia Internet video platform.
Another new product by Sony at the CES is the Dash device. "It takes on a new dimension on how people access and customise content," said Glasgow.
The Dash device, which looks like a digital photo frame, is a personal Internet viewer with a seven-inch colour touch screen to allow users to have quick, customised information and entertainment.
"The Dash device accesses a wireless home network and continuously updates information designated by the user. That information is then delivered by more than 1,000 selectable free apps to give consumers customised Internet content," said Glasgow, adding that being connected these days is critically important, but equally important is the ability to choose and personalise content like Facebook, etc.
On the digital book front, Sony also announced the third addition to its Reader line digital book products, the Reader Daily Edition, joins the Reader Pocket Edition and Reader Touch Edition, and offers wireless access to new releases and The New York Times bestsellers in Sony’s Reader Store (www.readerstore.com).
Continuing its efforst in the digital imaging sector, Sony this year is making new enhancement to its Cyber-shot digital still cameras, digital SLRs and Handycam camcorders.
"The new enhancements will give consumers more flexibility in creating and managing their content," said Glasgow.
He said Sony’s new consumer Handycam camcorders, Cyber-shot digital still cameras, and several other devices are now be capable of using SD and SDHC as well as Memory Stick flash memory cards.
Additionally, Sony will introduce SD and microSD memory cards in sizes ranging from two to 32 Gigabytes. Sony will continue to advance the Memory Stick format and will now add the SD format to its full-line media offerings as well (microSD/microSDHC cards will range from 2 to 8 Gigabytes).
Besides that, Sony is also unveiling 17 new camcorder models, starting with a new prosumer model, HDR-AX2000 that delivers full HD performance with film-like progressive scan.
The social media activities the past years has gotten Sony's attention and the company has come out with a special camera device known as Bloggie to cater to this Web community.
Its new Bloggie camera models MHS-PM5 and MHS-CM5 include some of the same features and shooting options found in more expensive cameras, such as face detection and image stabilisation, along with the ability to easily upload content to popular video sharing Web sites in an ultra-compact body.
Finally, Sony has also introduced a new element of Sony’s digital imaging plans is the TransferJet feature, a wireless high-speed data transfer technology that allows two TransferJet-enabled cameras to communicate and transfer files simply by bringing the TransferJet marks on each product within one inch of each other. The Transfer Jet technology will also find its way into Sony’s VAIO notebook line, starting with the F Series.
To transfer photos, TransferJet-enabled still cameras must each utilise the TransferJet Memory Stick media. The technology will be featured in the Cyber-shot line beginning in February and other Sony products throughout 2010.
The Sony product announcement was highlighted with a special appearance by singer Taylor Swift, who will document her life using Sony products.
